Our story

Built on trust, grown in Mexico

Magic Avocado was founded on one simple belief: the best produce comes from people who care deeply about the land and the relationships they build on it.

Jeff, founder of The Magic Avocado Company

I've shaken hands with the families who grow this fruit. That's the only supply chain I trust.

Jeff Cox  Founder

Meet Jeff Cox

A Texas border kid with deep roots in Mexico

Jeff grew up along the Texas-Mexico border, where cross-border trade wasn't just business — it was a way of life. From an early age he learned that the best deals aren't made on paper; they're built over years of showing up, keeping your word, and treating growers like partners.

After spending decades building relationships with farming families in Michoacán and Jalisco — Mexico's premier avocado-growing regions — Jeff founded The Magic Avocado Company to bring those connections directly to U.S. importers, distributors, and retailers.

When you work with Magic Avocado, you're not buying from a Avocado seller. You're buying from someone who knows the growers by name, has walked the orchards, and stands behind every shipment.

How we source

Fresh From Jalisco And Michoacán Mexico orchards to your dock

Avocado farm workers harvesting in Mexico
What we stand for

Reliability isn't a feature. It's the whole point.

Relationships first

We've spent years earning trust with growers. That trust flows directly to you.

Full compliance

Every shipment meets USDA, FDA, and CBP requirements. No surprises at the border.

Quality at origin

We inspect at the farm, not the warehouse. Problems get caught before they become your problem.

Direct communication

You deal with Jeff — not a call center. Real answers, fast.

Ready to talk sourcing?

Whether you're looking for a reliable avocado supplier or want to explore our full range of Mexican imports, we'd love to hear from you.

Get in touch